Spain’s Wallapop raises $191M at an $840M valuation for its classifieds market

Spain’s Wallapop raises $191M at an $840M valuation for its classifieds market

Through all of the final year’s lockdowns, location closures and other social distancing measures that governments have enacted and individuals have followed to gradual the spread of COVID-19, searching — and exclusively e-commerce — has remained a constant and massively essential provider. It’s not just something that we had to do it is been an essential lifeline for a lot of of us at a time when so small else has felt typical. Right now, a single of the startups that observed a large lift in its provider as a end result of that pattern is saying a major fundraise to fuel its expansion.

Wallapop, a virtual marketplace dependent out of Barcelona, Spain that allows men and women resell their used products, or sell products like crafts that they make by themselves, has raised €157 million ($191 million at recent rates), income that it will use to carry on increasing the infrastructure that underpins its provider, so that it can grow the variety of individuals that use it.

Wallapop has verified that the funding is coming at a valuation of €690 million ($840 million) — a significant bounce on the $570 million pricetag resources near to the organization gave us in 2016.

The funding is becoming led by Korelya Money, a French VC fund backed by Korea’s Naver, with Accel, Perception Associates, 14W, GP Bullhound and Northzone — all earlier backers of Wallapop — also taking part.

The organization presently has 15 million users — about fifty percent of Spain’s internet populace, CEO Rob Cassedy pointed out to us in an interview before right now — and it has preserved a good No. four ranking amongst Spain’s purchasing apps, according to figures from App Annie.


The startup has also recently been creating out shipping providers, called Envios, to assist individuals get the items they are promoting to purchasers, which has expanded the assortment from regional income to these that can be manufactured across the region. About twenty% of products go by way of Envios now, Cassedy explained, and the strategy is to proceed doubling down on that and related providers.

Naver alone is a strong player in e-commerce and apps — it is the organization powering Asian messaging huge Line, between other digital homes — and so this is in element a strategic investment. Wallapop will be leaning on Naver and its technologies in its very own R&D, and on Naver’s aspect it will give the organization a foothold in the European marketplace at a time when it has been sharpening its technique in e-commerce.

The funding is an fascinating change for a company that has witnessed some notable matches and starts off.

Launched in 2013 in Spain, it swiftly shot to the top of the charts in a marketplace that has usually been sluggish to embrace e-commerce over much more conventional brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as part of a greater technique to crack the U.S. industry with much more money in tow.

But by 2018, that program was shelved, with Wallapop quietly marketing its stake in the LetGo venture for $189 million. (LetGo raised $five hundred million far more on its personal around that time, but its fate was not to continue being unbiased: it was sooner or later acquired by nevertheless one more competitor in the digital classifieds area, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the very last two several years targeted largely on expanding in Spain instead than operating right after company even more afield, and as an alternative of increasing the selection of items that it may possibly promote on its system — it does not market food, nor function with stores in an Amazon-style marketplace perform, nor does it have programs to do everything like move into movie or marketing other sorts of digital services — it has honed in especially on attempting to boost the encounter that it does supply to consumers.

“I expended twelve a long time at eBay and saw the changeover it made to new goods from used products,” explained Cassedy. “Let’s just say it was not the route I considered we ought to just take for Wallapop. We are laser-centered on unique products, with the extensive majority of that secondhand with some artisan merchandise. It is very various from huge box.”

It could mean that the organization has not ballooned and boomed in the way that so several startups may possibly, specially individuals fueled by hundreds of millions in expense and hype — some of which pays off spectacularly, and some of which cataclysmically does not. But it has intended a constant existence in the marketplace, a single probably created on a far more strong identification.

Wallapop’s progress in the earlier yr is the outcome of some distinct traits in the market place that ended up in element fueled by the COVID-19 pandemic. All of them have assisted create up a profile for the organization as a sort of upscale, virtual car boot sale or flea market.

Individuals spending more time in their residences have been concentrated on clearing out room and acquiring rid of things. Others are keen to acquire new objects now that they are shelling out much more time at home, but want to devote considerably less on them, possibly since they are going through work or other financial uncertainty. But others have found on their own out of operate, or acquiring considerably less function, and are turning to getting to be business people and producing their own merchandise to sell in a much more grassroots way.

In all of these cases, there has been a thrust for much more sustainability, with folks putting significantly less squander into the world by recycling and upcycling items instead.

At the identical time, Fb has not truly made massive inroads in the place with its Market, and Amazon has also not appeared as a threat to Wallapop, Cassedy mentioned.

All of these have had a huge effect on Wallapop’s organization, but it wasn’t always this way. Cassedy stated that the 1st lockdown in Spain saw enterprise plummet, as men and women confronted extreme limits on their actions, not able to depart their homes except for the most essential duties like getting meals or obtaining on their own to the healthcare facility.

“It was a roller coaster for us,” he stated.

“We entered the 12 months with amazing momentum, really sturdy.” But he famous that the fall started out in March, when “not only did it grow to be not okay to depart the property and trade locally but the put up workplace stopped providing parcels. Our business went off a cliff in March and April.”

Then when the limitations had been lifted in May, issues commenced to bounce again a lot more than at any time prior to, practically right away, he mentioned.

“The financial uncertainty triggered men and women to look for out more price, better deals, spending much less money, and indeed they were clearing out closets,” he mentioned. “We observed numbers bounce back again forty-fifty% expansion year-on-calendar year in June.”

The massive query was no matter whether that growth was a blip or there to say. He stated it has ongoing into 2021 so significantly. “It’s a validation of what we see as extended-term trends driving the business.”

Naver has created a massive business out of retaining powerful regional concentrate in its items up to now, so in a way you could see it keep on that although still growing, by investing in another strong regional participant. Even though it seems Wallapop has a website in the U.K., it’s not some thing that it has pushed a lot as a company.

“The global need for C2C and resale platforms is increasing with renewed motivation in sustainable usage, specially by young millennials and Gen Z,” famous Seong-sook Han, CEO of Naver Corp., in a assertion. “We concur with Wallapop’s philosophy of mindful usage and are enthused to help their expansion with our engineering and develop worldwide synergies.”

I’ll also include that it is heartening, as a customer, to see priorities like sustainability currently being offered thing to consider, also. With any luck , it’s not just lip services but a genuine recognition that this is some thing that must be inspired and backed.

“Our economies are switching in the direction of a much more sustainable development product following investing in Vestiaire Collective last calendar year, wallapop is Korelya’s next investment in the circular economic climate, even though COVID-19 is only strengthening that development. It is Korelya’s mission to back tomorrow’s European tech champions and we believe that Naver has a verified tech and product edge that will support the business reinforce its leading position in Europe,” included Fleur Pellerin, CEO of Korelya Funds.